Increasing Awareness of Healthcare and Growing Income Levels Drive Chinese Nutraceuticals Market

Increasing interest surrounding the benefits of nutraceuticals are driving their use in China. Government policies aimed at liberalizing previous restrictions on health food sales is helping to boost demand for nutraceuticals. Frost & Sullivan(http://www.food.frost.com/) research found that the Nutraceuticals Market in China was worth $12.5 billion in 2005.

"Nutraceuticals products have been seen as being able to alleviate some of the problems caused by an unbalanced diet," states Frost & SullivanProgramme Manager Kathy Brownlie.

As consumers become more health conscious, the government too has renewed focus on improving public health. Specific examples include: the finalization of the health food registration regulations in 2005, the establishing of clear measures for the examination and administration of health food advertisements, and ongoing efforts at obtaining regulatory approval for direct sales of health foods.

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